Cncpt R . Issue 6

The agency is the customer.

Why YG3 is shaped around marketing agencies first and end-buyers second.

Most AI marketing platforms are sold direct to the buyer. YG3 is sold first to the agency that serves the buyer. There is a reason.

An agency runs ten or fifty or two hundred accounts. Every account is a test of the platform. Every test feeds the platform back. The compound improvement curve is steeper than direct-to-buyer can achieve.

Issue six is the case for why the agency model is the right place to build from, and what that means for the buyer at the end of the chain.