The AI summary is the search engine.

Search is changing faster than the marketing world is willing to admit. The result a buyer sees when they search for your business is not a list. It is a summary. The summary either says what you want it to say or it does not.

Issue four explains how YG3 measures and engineers the AI summary. What we put into a press release that lands in it. What we put into an article that the summary cites. What signals the model needs to write you in.