Owned beats borrowed.

Articles publish to your domain. Outbound goes from your mailbox. LinkedIn posts come from your page. The platform writes nothing that disappears when a third party changes its policy.

Borrowed channels look cheap until the rules change. Owned channels look expensive until you realize the work compounds.

Issue three covers what owned looks like across every YG3 channel, and the work we do to make sure the customer keeps the asset even if they leave the platform.