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Lower every quarter.
Two YG3 movers in the same city cut combined CPL from $67 to $49. Leads +60%. Below their industry average.
By Partha UnnavaSeptember 17, 2026
Part of AI that asks before it spends.
Daily Ads reports bury the story. Quarters tell the truth.
Twelve months on YG3. Two anonymized movers in the same city: different brands, different audiences. Combined CPL $67 → $49 (−27.5%). Leads +60%. Budget near flat. Below the home industry average ($90.92).
The numbers
| Period | Mover A | Mover B | Combined | Leads |
|---|---|---|---|---|
| Sep-Dec 2025 | $55 | $95 | $67 | 375 |
| Dec 2025-Mar 2026 | $56 | $81 | - | - |
| Mar-Jun 2026 | $49 | $72 | - | - |
| Jun-Aug 2026 | $47 | $52 | $49 | 599 |
Industry line: LocaliQ 2026, Home & home improvement, $90.92. Latest combined quarter sits −46% under it.
Not a guarantee for every market. It is evidence that quarterly CPL, against your industry, shows whether ads are getting cheaper to win.
